Cross-functional interface and disruption in CRM projects : is marketing from Venus and information systems from Mars?
Year of publication: |
2008
|
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Authors: | Cooper, Marjorie J. ; Gwin, Carol F. ; Wakefield, Kirk L |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 4, p. 292-299
|
Subject: | Beziehungsmarketing | Relationship marketing | Arbeitsgruppe | Team | Performance-Messung | Performance measurement | Operations Research | Operations research |
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