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Cross-functional product development teams and the innovativeness of new consumer products
Sethi, Rajesh, (2001)
Incommensurate Resources: Not Just More of the Same
Nunes, Joseph C., (2003)
Choosing What I Want Versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions
Park, C.Whan, (2000)