Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Ryo Sakiyama, Wirawan Dony Dahana, Chris Baumann, Mingqi Ye
| Year of publication: |
2023
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| Authors: | Sakiyama, Ryo ; Dahana, Wirawan Dony ; Baumann, Christoph ; Ye, Mingqi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-12
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| Subject: | Customer satisfaction | Commitment | Word of mouth | Competition | Heterogeneity | Kundenzufriedenheit | Virales Marketing | Viral marketing | Wettbewerb | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299258