Cross-media marketing strategies
Bernd W. Wirtz, Philipp Nitzsche, and Linda Mory
| Year of publication: |
2014
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Nitzsche, Philipp ; Mory, Linda |
| Published in: |
Policy and marketing strategies for digital media. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-74771-4. - 2014, p. 218-232
|
| Subject: | Medienmanagement | Media management | Mediamix-Strategie | Media mix | Mediensektor | Media industries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367979