Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Year of publication: |
2013
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Authors: | Voorveld, Hilde A. M. ; Valkenburg, Sanne |
Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 187-200
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Subject: | Mediamix-Strategie | Media mix | Werbeträger | Advertising media | Synergie | Synergy | Niederlande | Netherlands |
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