Cross-national advertising and behavioral intentions : a multilevel analysis
Gianfranco Walsh, Edward Shiu, and Louise M. Hassan
| Year of publication: |
2014
|
|---|---|
| Authors: | Walsh, Gianfranco ; Shiu, Edward ; Hassan, Louise M. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 1, p. 77-97
|
| Subject: | attitude toward campaign | behavioral intentions | comprehension | institutional pillars | international advertisement effectiveness | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Verbrauchereinstellung | Consumer attitudes | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348915