Cross-national comparisons and consumer stereotypes : a case study of working and non-working wives in the U.S., and France
Susan P. Douglas
| Year of publication: |
1978
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|---|---|
| Authors: | Douglas, Susan P. |
| Published in: |
European research in international business. - Amsterdam [u.a.] : North-Holland Publ. Co., ISBN 0-444-85089-9. - 1978, p. 263-281
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002089917