Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Year of publication: |
2023
|
---|---|
Authors: | Jung, Minji ; Lee, Yu Lim ; Chung, Jae-Eun |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1692-1713
|
Subject: | approach-avoidance behaviours | cross-national consumer research | Indonesia | Korean beauty products | Malaysia | social media data | structural topic modeling | Konsumentenverhalten | Consumer behaviour | Indonesien | Social Web | Social web | Südkorea | South Korea | Marktforschung | Market research |
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