Cross-national differences in e-WOM influence
George Christodoulides and Nina Michaelidou; Evmorfia Argyriou
| Year of publication: |
2012
|
|---|---|
| Authors: | Christodoulides, George ; Michaelidou, Nina ; Argyriou, Evmorfia |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1689-1707
|
| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Vergleich | Comparison | Kaufmotiv | Consumer motivation | China | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678036