Cross‐national differences in e‐WOM influence
Year of publication: |
2012
|
---|---|
Authors: | Christodoulides, George ; Michaelidou, Nina ; Argyriou, Evmorfia |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 11/12, p. 1689-1707
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Electronic word of mouth | Reviews | Product type | Valence | Purchase decisions | Cross‐national | Consumer behaviour | Internet |
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