Cross-National Logo Evaluation Analysis: An Individual-Level Approach
| Year of publication: |
2009
|
|---|---|
| Authors: | van der Lans, Ralf ; Cote, Joseph A. ; Cole, Catherine A. ; Leong, Siew Meng ; Smidts, Ale ; Henderson, Pamela W. ; Bluemelhuber, Christian ; Bottomley, Paul A. ; Doyle, John R. ; Fedorikhin, Alexander ; Moorthy, Janakiraman ; Ramaseshan, B. ; Schmitt, Bernd H. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 28.2009, 5, p. 968-985
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