A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Valeria L.M.A. Freundt and Adriana Bruscato Bortoluzzo
| Year of publication: |
2023
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|---|---|
| Authors: | Freundt, Valeria L. M. A. ; Bortoluzzo, Adriana Bruscato |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 1, p. 47-62
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| Subject: | Country of Origin | decision process | Expatriates | healthcare provider | Word of Mouth | Virales Marketing | Viral marketing | Gesundheitsversorgung | Health care | Auslandsaufenthalt | Expatriate assignment | Konsumentenverhalten | Consumer behaviour | Gesundheitswesen | Health care system | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2045663 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321449