Cross-selling across stores or within a store? : impacts of cross-buying behavior in online shopping malls
Wirawan Dony Dahana, Makoto Morisada, and Yukihiro Miwa
| Year of publication: |
2018
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|---|---|
| Authors: | Dahana, Wirawan Dony ; Morisada, Makoto ; Miwa, Yukihiro |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 1/2, p. 47-72
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| Subject: | Cross-buying | store loyalty | relationship duration | cross-selling | hierarchical Bayes model | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einkaufszentrum | Shopping center | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2019.1646186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012119163