Crossing the border : changes in self and brands
Francisco Guzmán, Audhesh K. Paswan and Robert O. Fabrize
| Year of publication: |
2017
|
|---|---|
| Authors: | Guzman, Francisco ; Paswan, Audhesh K. ; Fabrize, Robert O. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 4, p. 306-318
|
| Subject: | Immigration | Brand personality | Brand image | Cross-cultural change | Home country brands | Perception of self | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Herkunftsbezeichnung | Designation of origin | Kulturelle Identität | Cultural identity | Einwanderung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2015-1483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011691607