Crossing the borders : a theory of hybrid advertising formats
Nils S. Borchers
| Year of publication: |
2017
|
|---|---|
| Authors: | Borchers, Nils S. |
| Published in: |
Explorations in critical studies of advertising. - New York : Routledge,Taylor & Franics Group, ISBN 978-1-138-64952-1. - 2017, p. 195-207
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| Subject: | Hybrid advertising | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011595017