Crossmedia : Integration von Online und Offline im Dialogmarketing
Heinrich Holland; Lena Wengerter
| Year of publication: |
2012
|
|---|---|
| Authors: | Holland, Heinrich ; Wengerter, Lena |
| Published in: |
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing. - Wiesbaden : Springer-Gabler, ISBN 978-3-8349-3524-3. - 2012, p. 65-92
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| Subject: | Mediamix-Strategie | Media mix | Online-Marketing | Internet marketing | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559280