Crosswise and reciprocal interdependencies within retailers' multichannel structures
Bernhard Swoboda, Julia Weindel and Hanna Schramm-Klein
| Year of publication: |
September 2016
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|---|---|
| Authors: | Swoboda, Bernhard ; Weindel, Julia ; Schramm-Klein, Hanna |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 4, p. 347-374
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| Subject: | Multichannel retailing | omnichannel structures | retail brand | crosswise interdependency | reciprocity | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Markenführung | Brand management | Spieltheorie | Game theory | Markenartikel | Brand | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1159243 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594187