Crowd-funding: transforming customers into investors through innovative service platforms
| Year of publication: |
2011
|
|---|---|
| Authors: | Ordanini, Andrea ; Miceli, Lucia ; Pizzetti, Marta ; Parasuraman, A. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 22.2011, 4 (9.8.), p. 443-471
|