Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Ivan Fedorenko, Pierre Berthon, Tamara Rabinovich
| Year of publication: |
March-April 2017
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|---|---|
| Authors: | Fedorenko, Ivan ; Berthon, Pierre R. ; Rabinovich, Tamara |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 2, p. 155-165
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| Subject: | Crowdsourcing | Value co-creation | Self-concept | Brand relationship | Customer identity | Identity creation | Kundenintegration | Customer integration | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Unternehmenskultur | Corporate culture | Betriebliche Wertschöpfung | Value creation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2016.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653551