Crowdfunding data as a source of innovation
Year of publication: |
2017
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Authors: | Bilgram, Volker ; Gluth, Oliver ; Piller, Frank T. |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 34.2017, 3, p. 10-18
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Subject: | Crowdfunding | Innovation | Innovationsmanagement | Innovation management |
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