Crowdsourcing ideas : involving ordinary users in the ideation phase of new product development
Brita Schemmann, Andrea M. Herrmann, Maryse M.H. Chappin, Gaston J. Heimeriks
| Year of publication: |
July 2016
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|---|---|
| Authors: | Schemmann, Brita ; Herrmann, Andrea ; Chappin, Maryse M. H. ; Heimeriks, Gaston J. |
| Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 45.2016, 6, p. 1145-1154
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| Subject: | Open innovation | New product development | Crowdsourcing | Ideation | Ordinary user | Produktentwicklung | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Open Innovation | Vorschlagswesen | Employee suggestion system | Kreativität | Creativity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.respol.2016.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598790