The Crucial Role of Supply Chain Agility and Firm's Export Commitment on Export Performance : the Mediatory Role of Innovativeness, Responsiveness, and Competence, Complemented by Market Dynamics

The purpose of this research is to examine the effect of supply chain agility on export performance through the mediating role of responsiveness, innovativeness, and competence in the manufacturing firms of Pakistan. The research is aimed at identifying how market dynamics play a moderating role between the firm’s export commitment and export performance by studying environmental conditions and various barriers in the market. The preparation of the questionnaire has been done through the study of extant literature. Data was collected from the 299 representatives working in different manufacturing companies in Pakistan. Suitable tests were conducted to validate the current study and the validity of the constructs. The testing of the hypothesis was conducted using PLS-SEM software. The study has found the support of the only mediator competence in the relationship. One of the reasons for this gap is that data were collected from the manufacturing companies in Pakistan which need to reinforce innovative skills and be responsive enough to cater to the changing needs of the customer. The current study creates an opportunity for future research by working on the specific industry of Pakistan to get more concrete results or the addition of new variables that can add a valuable impact on the proposed relationship