Cruise passengers' perception of key quality attributes of cruise lines in North America

Bee-Lia Chua (Department of Foodservice and Management, Faculty of Food Science and Technology, University Putra Malaysia, Serdang, Selangor, Malaysia), Ben Goh (School of Hotel and Restaurant Administration, College of Human Sciences, Oklahoma State University, Stillwater, Oklahoma, USA), Lynn Huffman and Catherine Jai (Department of Nutrition, Hospitality, and Retailing, College of Human Sciences, Texas Tech University, Lubbock, Texas, USA), Shahrim Karim (Department of Foodservice and Management, Faculty of Food Science and Technology, University Putra Malaysia, Serdang, Selangor, Malaysia)