CSR : a roadmap towards customer loyalty
Christian Nedu Osakwe and Tesilimi Oladimeji Yusuf
| Year of publication: |
2021
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|---|---|
| Authors: | Osakwe, Christian Nedu ; Yusuf, Tesilimi Oladimeji |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 32.2021, 13, p. 1424-1440
|
| Subject: | bank loyalty | bank reputation | brand trust | CSR beliefs | mediation | retail bank context | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Bank | Firmenimage | Corporate reputation | Privatkundengeschäft | Personal banking | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Reputation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2020.1730174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012649836