CSR and CRM : the impact on purchase intentions
Jeffrey Overall
| Year of publication: |
2017
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|---|---|
| Authors: | Overall, Jeffrey |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 3, p. 252-270
|
| Subject: | altruism | CSR | egoism | QCA | relationship quality | trust | satisfaction | word-of-mouth | influence attempts | power | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Altruismus | Altruism | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844783