CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality
| Year of publication: |
2011
|
|---|---|
| Authors: | He, Hongwei ; Li, Yan |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 100.2011, 4, p. 673-688
|
| Publisher: |
Springer |
| Subject: | service brand loyalty | corporate associations | CSR | brand identification | service quality | customer satisfaction |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009150466