CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty
Jihye Min, Jiyoung Kim, Kiseol Yang
| Year of publication: |
2023
|
|---|---|
| Authors: | Min, Jihye ; Kim, Jiyoung ; Yang, Kiseol |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-10
|
| Subject: | Corporate social responsibility | Company-consumer identification | Customer loyalty | Perceived CSR fit | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Firmenimage | Corporate reputation | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253482