CSR communications strategies through social media and influence on e-reputation : an exploratory study
Vincent Dutot (Strategy and Management Department, ESG Management School, Paris, France), Eva Lacalle Galvez (E-business Department, MBA ESG, Paris, France) and David W. Versailles (Strategy and Management Department, ESG Management School, Paris, France)
| Year of publication: |
2016
|
|---|---|
| Authors: | Dutot, Vincent ; Galvez, Eva Lacalle ; Versailles, David W. |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 54.2016, 2, p. 363-389
|
| Subject: | Social media | Corporate social responsibility | Communication strategies | e-Reputation | Social Web | Social web | Corporate Social Responsibility | Öffentlichkeitsarbeit | Public relations | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-01-2015-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459607