CSR governance innovation: standard competition-collaboration dynamic

Purpose – This paper presents an analytical framework to understand the complex CSR accountability standard architecture, studying the CSR standardization cycle through the organizational studies perspective. It has two main aims: to discuss the theoretical approach to CSR governance, proposing a matrix to classify international CSR accountability standards; and to study the CSR multi-industry standardization cycle (setting and design, diffusion and implementation), creating an analytical framework to understand the innovative dynamics adopted through CSR standard-setting. Design/methodology/approach – The paper is based on empirical research on global CSR multi-industry standards and the emergence of a regulatory dynamic based on competition-collaboration. The paper's arguments stem from a case study of the Global Reporting Initiative and its inter-linkage and convergence with the UN Global Compact and ISO 26000. The author analyzes this case based on the global governance and institutional dynamics of regulation research. Findings – Based on the study of CSR standards, the paper presents an analytical framework with various elements to analyze CSR accountability standards: scope, type of actors, performance type and mechanisms and type of legitimacy and monitoring strategies. Second, the paper advances the study of emerging inter-linkages between GRI, UNGC and ISO 26000 and analyzes the emergence of a meta-standardization process generated by the competition-collaboration dynamic. Research limitations/implications – Further research is needed to focus on the role of agency and different stakeholders on the meta-standardization process. Other research has to focus on the institutional logic and the multi-level analysis of the convergence between CSR standards and the self-regulation advanced process. In this respect, this research serves to demonstrate the leading innovative role adopted by private actors (mostly companies) in developing private standard setting for global governance. Originality/value – The value of this paper is its analysis of the main convergence dynamic adopted by the most popular, global-scope CSR multi-industry standards, GRI, UNGC and ISO 26000. The findings show how this standardization cycle helps a new collaborative governance dynamic to emerge based on the adoption of private standard-setting. The paper is also useful for practitioners, helping them understand the growing convergence among CSR multi-industry standards, and how the convergence of sustainability reporting processes is advancing towards the integration and drafting of homogeneous guidelines with the prevalence of the GRI model.