CSR in corporate self-storying : legitimacy as a question of differentiation and conformity
Year of publication: |
2012
|
---|---|
Authors: | Johansen, Trine Susanne ; Nielsen, Anne Ellerup |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 17.2012, 4, p. 434-448
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Narrative Methode | Narrative method | Unternehmenskultur | Corporate culture | Diskurstheorie | Discourse theory | Legitimität | Legitimacy | Möbelindustrie | Furniture industry | Dänemark | Denmark |
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