CSR practices and consumer perceptions
Magdalena Öberseder; Bodo B. Schlegelmilch; Patrick E. Murphy
| Year of publication: |
2013
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|---|---|
| Authors: | Öberseder, Magdalena ; Schlegelmilch, Bodo B. ; Murphy, Patrick E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 10, p. 1839-1851
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Stakeholder | Marketingmanagement | Marketing management | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772360