CSR-related consumer scepticism : A review of the literature and future research directions
Nga Nguyen, Constantinos-Vasilios Priporas, Mark McPherson, Simon Manyiwa
| Year of publication: |
2023
|
|---|---|
| Authors: | Nguyen, Nga ; Priporas, Constantinos Vasilios ; McPherson, Mark ; Manyiwa, Simon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 169.2023, p. 1-20
|
| Subject: | Cause-related marketing | Consumer scepticism | Corporate social responsibility | Green marketing | Systematic literature review | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Cause-Related Marketing | Öko-Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114294 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468555