Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Mirja Hubert, Marco Hubert, Marcello M. Mariani
| Year of publication: |
2024
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|---|---|
| Authors: | Hubert, Mirja ; Hubert, Marco ; Mariani, Marcello M. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 3, p. 677-692
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| Subject: | behavioral addiction | brand logos | compulsive buying | consumer neuroscience | cue-reactivity | marketing cues | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Kaufsucht | Compulsive buying | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467630