Cultivate customer loyalty in national culture : a meta-analysis of electronic banking customer loyalty
Liming Zhang, Yuxin Yi and Guichuan Zhou
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Liming ; Yi, Yuxin ; Zhou, Guichuan |
| Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5808, ZDB-ID 2847179-9. - Vol. 29.2022, 3, p. 698-728
|
| Subject: | Customer loyalty | E-banking | Meta-analysis | Moderation | National culture | Meta-Analyse | Beziehungsmarketing | Relationship marketing | Nationalkultur | Electronic Banking | Electronic banking | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCSM-08-2021-0155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286193