Cultivating export market oriented behavior in halal marketing : addressing the issues and challenges in going global
Asmat-Nizam Abdul-Talib and Ili-Salsabila Abd-Razak
| Year of publication: |
2013
|
|---|---|
| Authors: | Asmat Nizam Abdul Talib ; Abd-Razak, Ili-Salsabila |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 4.2013, 2, p. 187-197
|
| Subject: | Internationales Marketing | International marketing | Islam | Marketingmanagement | Marketing management | Export |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768486