Cultivating terroir in subsistence markets: Development of terroir strategy through harmony-with-community framework
Year of publication: |
2012
|
---|---|
Authors: | Elaydi, Raed ; McLaughlin, Josetta |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 12, p. 1743-1748
|
Publisher: |
Elsevier |
Subject: | Terroir | Strategy | Subsistence marketplaces | Community level | Reciprocity | Inclusion | Participation | Equality | Business for community |
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