Cultural classifications of societies and how they affect cross‐cultural management

Describes cultural classifications of societies, based on Hofstede’s cultural dimensions, to form a basis of managerial styles which expatriate managers, in particular, can use as a reference tool. Goes into more detail about: power distance, collectivism/individualism, strong/weak uncertainty avoidance, masculinity/femininity, Confucian dynamism, master of destiny/fatalistic, improvement/maintenance of status quo, enterprise, personnel selection, attitudes towards wealth, sharing in decision making, objective/emotional analysis, and high/low context cultures. Relates this to cross‐cultural management styles, but points out some problems, not least multiple classifications of cultures. Suggests that this article should be used as a starting point, rather than an ultimate cultural guide to conducting business globally.