Cultural comparison for the acceptance of online apparel customization
Hira Cho; Yun Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Cho, Hira ; Wang, Yun |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 6, p. 550-557
|
| Subject: | Online-Handel | Online retailing | Bekleidung | Clothing | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Vergleich | Comparison | Taiwan | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772876