Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong
| Year of publication: |
2013
|
|---|---|
| Authors: | Zhang, Nan ; Liu, Jingjing ; Hu, Hao ; Wang, Yitao |
| Published in: |
Journal of medical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 21890857. - Vol. 13.2013, 3, p. 160-170
|