Cultural differences in coping with changes in the external environment : a case of behavioural segmentation of senior consumers based on their reaction to the COVID-19 pandemic
Kopaničová, J., Vokounová, D.
| Year of publication: |
2023
|
|---|---|
| Authors: | Kopaničová, Janka ; Vokounová, Dana |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4862, ZDB-ID 2670400-6. - Vol. 12.2023, 3, p. 21-46
|
| Subject: | Senior customers | COVID-19 pandemic | behavioural segmentation | cultural differences | Hofstede’s cultural dimensions | Coronavirus | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Epidemie | Epidemic | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Interkulturelles Management | Cross-cultural management | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.cebr.325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014371681