Cultural differences in, and influences on, consumers' propensity to adopt innovations
| Year of publication: |
2006
|
|---|---|
| Authors: | Singh, Sangeeta |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 23.2006, 2, p. 173-191
|