Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mehdi Mourali; Michel Laroche; Frank Pons
| Year of publication: |
2006
|
|---|---|
| Authors: | Mourali, Mehdi ; Laroche, Michel ; Pons, Frank |
| Published in: |
Marketing and multicultural diversity. - Aldershot [u.a.] : Ashgate, ISBN 978-0-7546-4326-5. - 2006, p. 11-30
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003291134