Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Andreu van Hooft; Margot van Mulken; Ulrike Nedertigt
| Year of publication: |
2013
|
|---|---|
| Authors: | Hooft, Andreu van ; Mulken, Margot van ; Nedertigt, Ulrike |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 351-364
|
| Subject: | Printwerbung | Print advertising | Internationales Marketing | International marketing | Nationalkultur | National culture | Vergleich | Comparison | Niederlande | Netherlands | Frankreich | France | Deutschland | Germany | Spanien | Spain |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773933