Cultural Dimensions of Website Design and Content

The proposition that the technology of the Internet and Web offers a basis for culturally-neutral, computer-mediated communication was tested through a content analysis of 100 Mainland Chinese and American websites. It was found that the tools of the Internet and Web were neither fully neutral nor fully specific to the websites' 'home' cultures. Cultural hybridisation and diffusion of innovation are suggested as alternative explanations.

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Year of publication:	2003
Authors:	Zhao, Wenyong ; Massey, Brian ; Murphy, Jamie ; Fang, Liu
Published in:	Prometheus. - Taylor & Francis Journals, ISSN 0810-9028. - Vol. 21.2003, 1, p. 74-84
Publisher:	Taylor & Francis Journals
Subject:	Websites \| Website Design \| Website Content \| China \| United States \| Internet

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Extent:	text/html
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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