Cultural distance and entry modes : implications for global expansion strategy
Johanna Franziska Gollnhofer; Ekaterina Turkina
| Year of publication: |
2015
|
|---|---|
| Authors: | Gollnhofer, Johanna Franziska ; Turkina, Ekaterina |
| Published in: |
Cross cultural management : an international journal. - Bradford : Emerald, ISSN 1352-7606, ZDB-ID 2364733-4. - Vol. 22.2015, 1, p. 21-41
|
| Subject: | Cultural distance | Carrefour | Global strategy | GLOBE dimensions | Kogut-Singh index | Retail sector | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Kulturelle Identität | Cultural identity | Einzelhandel | Retail trade | Welt | World | Interkulturelles Management | Cross-cultural management | Globalisierung | Globalization | Auslandsinvestition | Foreign investment | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010518771