Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Ayman Harb, Aahed Khliefat, Yahya A. Alzghoul, Deborah Fowler, Nael Sarhan and Khalid Eyoun
| Year of publication: |
2024
|
|---|---|
| Authors: | Harb, Ayman Abdo ; Khliefat, Aahed ; Alzghoul, Yahya A. ; Fowler, Deborah ; Sarhan, Nael Mosa ; Eyoun, Khalid |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 72-94
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| Subject: | behavioral intentions | cultural exploration | extra-curricular activities | students | theory of reasoned action | University events | Studierende | Students | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1958125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566934