Cultural frames that drive sales and marketing apart: an exploratory study
| Year of publication: |
2006
|
|---|---|
| Authors: | Beverland, Michael ; Steel, Marion ; Dapiran, G.Peter |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 21.2006, 6, p. 386-394
|