Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China
Year of publication: |
2015
|
---|---|
Authors: | He, Jiaxun ; Wang, Cheng Lu |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 6, p. 1225-1233
|
Publisher: |
Elsevier |
Subject: | Cultural identity | Consumer ethnocentrism | Brand equity | Domestic vs. import brand | Brand preference | Brand purchasing |
-
He, Jianxu, (2015)
-
Chen, Ching-Fu, (2008)
-
Do global airline alliances influence the passenger's purchase decision?
Wang, Stephen W., (2014)
- More ...
-
He, Jiaxun, (2020)
-
Brand management and consumer experience in emerging markets: directions for future research
Wang, Cheng Lu, (2017)
-
Guest editorial: Global branding management in a rapidly changing environment
Wang, Cheng Lu, (2023)
- More ...