Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
Jianxu He; Cheng Lu Wang
| Year of publication: |
2015
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|---|---|
| Authors: | He, Jianxu ; Wang, Cheng Lu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 6, p. 1225-1233
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| Subject: | Cultural identity | Consumer ethnocentrism | Brand equity | Domestic vs. import brand | Brand preference | Brand purchasing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kulturelle Identität | China | Nationalkultur | National culture | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010529917