Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
George Balabanis, Anastasia Stathopoulou, and John Balabanis
| Year of publication: |
2025
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|---|---|
| Authors: | Balabanis, George ; Stathopoulou, Anastasia ; Balabanis, John |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 33.2025, 1, p. 17-36
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| Subject: | privacy concerns | loyalty programs | cross-cultural | trust | retailing | privacy calculus | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Vertrauen | Confidence | Einzelhandel | Retail trade | Soziale Werte | Social values | Individualismus | Individualism | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X241262728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015340302